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June is Pride month, which means it’s time to reflect on LGBTQA+ history and the change makers who paved the way for everyone to live their authentic self out loud. Pride gear has already hit shelves of retailers in-store and online — and while it’s awesome to see so many brands participating in Pride celebration, it’s important to discern collections that are purely commercial from ones that are actually making a difference in the LGBTQA+ community. It’s an unfortunate part of commerce reality that not every marketing strategy or brand collaboration has pure intentions, and as Pride month has grown in popularity, it can be hard to decipher where to shop, because after all, if you’re going to spend your hard earned money, wouldn’t you rather it be at a retailer who’s giving back for the greater good? We certainly think so — which is why we're featuring Pride collections putting their money where their mouth is, with proceeds benefiting causes supporting the LGBTQA+ community and initiatives.
What Is Pride Month?
Every June marks the month-long celebration of Pride. Pride is a celebration indeed, but the history is rooted in activism. In June 1969, the Stonewall Uprising occurred at the historic Stonewall Inn, a gay bar in New York City’s Greenwich Village. An unjust target of police raids, the Stonewall Inn patrons spoke out against brutality shown to them, and this soon erupted into a riot as an increase of force from authorities against peaceful customers was displayed as onlookers protested. Celebrating Pride today may look very far from its protest roots, however, the outward display of embracing one’s authentic self and welcoming each other for who they are is a beautiful protest in itself. These celebrations of individuality and community are acts that without the courage of LGBTQA+ activists like Marsha P. Johnson, who was a leader of the Stonewall Uprising, would not be possible today. As we continue the fight for equality, it’s essential that we take time to celebrate how far the fight has come thanks to the tenacity and bravery of those who came before us.
Pride Month Collections That Actually Give Back
Get ready to hit the streets and celebrate Pride this June with collections from some of the biggest names in the fashion industry. These pieces have not simply slapped a rainbow flag on a product for profit, but have dedicated proceeds to benefit charities that are making a difference in the lives of LGBTQA+ individuals of all ages. Nonprofit organizations such as GLAAD, The Trevor Project and GLSEN are just a few that will benefit from proceeds. These organizations dedicate important resources and support to the LGBTQA+ community and their loved ones, to aid in furthering the fight for equal human rights and justice for all. As fun as shopping for a joyous time like Pride can be, it’s important to stay mindful of the history and reason for our celebration, as well as reflect on how we can help make our communities a better place to live for all of our neighbors.
Pride Ankle Sock 6-Pack by Bombas retails for $71.25 at bombas.com.
Gives Back: Bombas donates a pair of socks to homeless LGBTQA+ youth.
Bombas knows a thing or two (a pair, if you will) about giving back — with each purchase of Bombas socks, a pair is donated to those in need. Considering that 40% of homeless youth in the United States identify as LGBTQA+, this give-back purchase can make a huge difference in the country. To learn more about Bombas and the brand’s partnerships with LGBTQA+ organizations like Safe Place For Youth, Venice and The Door, New York City, New York, visit here.
Stan Smith Pride Shoes by Adidas retails for $120 at adidas.com.
Gives Back: Adidas x Kris Andrew Small Pride Collection supports Stonewall UK and Athlete Ally.
Activewear brand Adidas has teamed up with Australian artist Kris Andrew Small for the Adidas x Kris Andrew Small Pride Collection. The exclusive collaboration draws inspiration from Stonewall Uprising activists and can be seen throughout designs on clothing, shoes and accessories. The collection benefits two of Adidas' partnerships, Athlete Ally and Stonewall UK.
Custom Chuck Taylor All-Star Pride by Converse retails for $80 at converse.com.
Gives Back: Converse grant initiatives support organizations such as It Gets Better, Skate Like A Girl’s Inclusivity Operative and more.
For the 2022 Pride collection, Converse LGBTQA+ employees created ‘FAMILY UNITY’ patches that can be used along with colors and prints to create your own pair of custom kicks. With the help of annual grants, Converse supports community partners like It Gets Better and Skate Like A Girl to create safe spaces for LGBTQA+ youth and others to come together. In addition to supporting nonprofits through grants, the 2022 Pride collection features the ‘FOUND FAMILY’ campaign that aims to support and unite creatives through a patchwork of storytelling brought to life through a variety of mediums like custom prints and artwork that can be used to customize the pride collection products.
Marvel Pride Collection T-Shirt by Disney retails for $29.99 at shopdisney.com.
Gives Back: 100% profits donated to various nonprofit organizations such as Ali Forney Center, The Trevor Project, Zebra Coalition, GLSEN and more.
Now through June 30, Disney is donating all profits from the Disney Pride Collection to nonprofit organizations supporting LGBTQA+ youth and families. Created by LGBTQA+ employees and allies of The Walt Disney Corporation, the Disney Pride Collection includes merch for popular Marvel series, Star Wars, Pixar and more. All of the proceeds from this gear will go to supporting a variety of LGBTQA+ nonprofit organizations such as GLSEN, Ali Forney Center, LGBTQ Center OC, Los Angeles LGBT Center, The Trevor Project, Zebra Coalition and more. To read more about the collection and the nonprofit organizations benefiting from purchases, click here.
Women’s Chillos Slides by Chacos retails for $55 at chacos.com.
Gives Back: Chacos proceeds support Brave Trails.
Popular outdoor footwear brand Chacos has its own Pride products this year benefiting Brave Trails, a nonprofit organization supporting LGBTQA+ youth through seasonal programs and mental health services. Available in men’s, women’s and kid’s sizes, the Camp Brave Trails collection features rainbow slides and classic multi-colored strappy Chacos sandals. Proceeds benefit Brave Trail’s leadership summer camps and year-round youth programs.
Love is for Everybody Unisex Tee by J. Crew retails for $49.50 at factory.jcrew.com.
Gives Back: 50% of J. Crew and J. Crew Factory x PFLAG collection proceeds benefit PFLAG.
Make a statement with this exclusive J. Crew t-shirt designed for nonprofit organization PFLAG. Half of all proceeds from the J. Crew and J. Crew Factory x PFLAG collection will directly benefit PFLAG. PFLAG has over 400 chapters nationwide that deliver direct support and advocacy for LGBTQA+ members, parents, families and allies.
Harry’s x Flamingo Pride Face and Body Shave Kit retails for $10 at harrys.com.
Gives Back: Harry’s x Flamingo proceeds benefit The Trevor Project.
Two of the biggest up-and-coming names in the beauty and self-care industry have teamed up to support The Trevor Project during Pride Month. Harry’s and Flamingo have released an exclusive face and body shave kit celebrating the uniqueness of YOU. The kit includes a Harry’s brand razor cartridge for your face and a Flamingo razor cartridge for your body. Both razors are designed to fit the weighted ergonomic razor handle that’s included, along with a limited-edition razor holder and sticker set. Harry’s and Flamingo are happy to announce that 100% of profits from the exclusive kit will benefit The Trevor Project.
Superga x Baja East 2750 Horses Print retails for $99 at superga.com.
Gives Back: A portion of Superga x Baja East proceeds benefit The Ali Forney Center.
Superga has joined forces with Baja East to put a spin on classic styles to raise money in support of The Ali Forney Center. Two of Superga’s iconic styles, the 2750s and 2795s, have been given a dose of Baja East’s classic cool. The shoes feature Baja East’s “Bajawood” and “Malibu Wild Horse” prints to choose from.
Pride Low Back One-Piece Swimsuit in Small Carnival by Fabletics retails for $69.95 at fabletics.com. (price varies based on membership options)
Gives Back: Fabletics is making a $25,000 donation to GLAAD in addition to the partnership with GLAAD for the ‘United in Pride’ collection.
Athleisure lifestyle brand Fabletics has launched its ‘United in Pride’ collection in association with GLAAD, the world’s largest LGBTQA+ advocacy organization. In addition to bringing to life an array of gender-neutral designs in bright colors and poppin’ prints that celebrate the LGBTQA+ community, Fabletics is making a $25,000 donation to GLAAD to further support their efforts in the community.
Pride Rainbow Love is Love T-Shirt by boohooMAN retails for $22 at boohooman.com.
Gives Back: 10% of boohooMAN’s Pride collection will be donated to Outright.
The latest Pride collection from boohooMAN is a continuation of the brand’s messaging that "love is love." Plus, it features designs with pronouns to further highlight the importance of acceptance and support regardless of gender and labels. This year, the collection will benefit the nonprofit organization Outright, which is a global initiative that invests in organizations and allies supporting change and empowerment in the LGBTQA+ community. Outright has additionally created a Ukrainian fund to support LGBTQA+ individuals who are at high risk.
Rainbow Mountain by Kelsie Cosmic retails for $60 at casetify.com.
Gives Back: $5 From every purchase benefits Christopher Street West Association.
What better way to express yourself and be an ally than accessorizing your phone? CASETiFY has launched an exclusive collection for Pride month that features original artists' designs and even a limited edition Rainbow Camera Ring. As the official sponsor for this year’s LA Pride in The Park festival taking place June 11, a portion of proceeds from each Pride collection sale will be donated to The Christopher Street West Association. The Christopher Street West Association is the official non-profit of LA Pride and works to create safe and inclusive space for all. The CASETiFY Pride collection features phone cases for iPhone and Samsung models, Apple AirPods and Apple Watch accessories and more.
Pride Makeup Kit with Christian Cowan by Smashbox retails for $50 at smashbox.com.
Gives Back: Smashbox has donated a starting grant of $2,500 to Christian Cowan’s non-profit of choice the Ali Forney Center
Celebrate Pride 365 with the limited edition Pride makeup kit curated by designer Christian Cowan in collaboration with Smashbox. The exclusive kit includes a makeup bag designed by Cowan, cult-favorite The Original Photo Finish Smooth & Blur Primer, Always On Cream Shadows in Rose and Cerulean and custom Always On Liquid Lipstick in Maneater, complete with Cowan’s emblem.
Paint Outside The Lines Pride Bundle by Kevyn Aucoin retails for $62 at kevynaucoinbeauty.com.
Gives Back: Kevyn Aucoin is matching proceeds from every sale of Pride Bundles to Hetrick Martin Institute (HMI) up to $10,000. Additionally, 100% of proceeds from Pride Bundle sales benefit HMI.
The late Kevyn Aucoin was known for making waves amongst the beauty industry and to honor his legacy, Kevyn Aucoin Beauty has teamed up with the Hetrick Martin Institute, which provides community, basic needs, health services, education and career services to LGBTQ+ youth and their families. Celebrate the life of beauty mogul Kevyn Aucoin while giving back to crucial community services like HMI through the purchase of a Pride Bundle, available in shades Spirit and Fire.
RENSE Gel Balm Honey-Infused Cleanser retails for $35 at valoie.com.
Gives Back: Matching 10% of site-wide sales to PRIDE X VALOIE initiative to support the LGBTQ+ community
Featuring unisex products designed to be inclusive and nourishing to all skin types, Valoie is donating a portion of sales to give back to the LGBTQ+ community through Pride x Valoie. You can count on Valoie products to be free of harmful ingredients and skin irritatants, remaining true to the brand’s Hygge-inspired beliefs on clean and minimal products to promote overall wellness. During the month of June, use code PRIDELOVE at checkout to receive 10% off your order, which Valoie will match as part of their give back efforts.
Delta-8 THC Gummy Bears 500 MG retails for $90 at tribetokes.com.
Gives Back: 10% of sales benefit The Trevor Project
Put the day behind you and unwind with the Delta-8 THC Gummy Bears from TribeTokes. The Pride month exclusive features rainbow gummy bears, each containing 25 MG of Delta 8 THC and is made using organic cane sugar. Take advantage of the limited time BOGO offer featuring a buy two, get one free and have your purchase count towards making a difference in the lives of LGBTQ+ individuals. Purchase of the BOGO deal gives back 10% of proceeds to The Trevor Project.