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Class is almost back in session, which means it’s time to accessorize for a favorite fall tradition: football season. Whether you’re gearing up to support your favorite collegiate or professional team, the Game Day collection from Kendra Scott has your jewelry needs covered. The popular female-founded jewelry brand has captivated the hearts of many for 20 years now, but the latest collection features new designs and school spirit-inspired colors that re-envision the iconic brand for a new school year.
Who Is Kendra Scott?
Kendra Scott is the eponymous jewelry company Scott founded in 2002 from her home in Austin, Texas. With only $500, she created designs that she would sell to local boutiques. In 2006, Scott was recognized by renowned fashion brand Oscar De La Renta, as her designs were used to accessorize a runway show. Following the exposure from working with the designer, Scott’s pieces once again graced the runway with Randolph Duke in 2007.
The financial crisis of 2008 almost brought Scott’s hard work to an end, but Nordstrom placed an order that brought much-needed funds and exposure, which would propel the jewelry startup to the monopoly that it is today. Sticking close to her roots, Scott opened the first brick and mortar location on Austin’s famed South Congress Avenue in 2010.
Since then, the Kendra Scott brand has opened numerous locations across the country. Designs have graced red carpets and taken over social media trends like #RushTok on TikTok.
Kendra Scott Game Day Collection
Accessorize and show off your love for your favorite team with unique designs from the Kendra Scott Game Day collection. Here’s what you can expect from the latest drop, plus shop eye-catching pieces below.
Britt Gold Necklace in various school colors retails for $80 at kendrascott.com.
Britt Gold Thin Beaded Hoops in various school colors retails for $60 at kendrascott.com.
Threaded Gold Camry Statement Earrings in various school colors retails for $95 at kendrascott.com.
Elisa Pendant Necklace in various school colors retails for $65 at kendrascott.com.
Unisex Cade Oxidized Sterling Silver Beaded Bracelet in Burnt Orange Mix retails for $80 at kendrascott.com. Proceeds benefit the Texas Exes’ Longhorns Helping Longhorns fund.
Unisex Grey Oxidized Sterling Silver Beaded Bracelet in various school colors retails for $70 at kendrascott.com.