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Drugstore beauty and skincare brand e.l.f. Cosmetics has made quite the name for itself since hitting the market under two decades ago in 2004. The company offers products starting at just $1 and have proved that you don’t have to compromise quality for price, a myth that’s longtime plagued the health and beauty industry. As they launch fun collaborations with brands like Dunkin Donuts, they’ve continued to stay true to their routes by launching high-performing individual products, many of which are under $12 and share similar ingredient lists to high-end counterparts, making them a drugstore dupe favorite.
New e.l.f. Makeup For Summer
In the latest release from e.l.f., shoppers can experience the cream-based makeup trend that’s dominating summer beauty for a fraction of the cost of competitors. The launch features cream eyeshadow pots akin to M.A.C. and eyeshadow sticks that rival Charlotte Tilbury. Here’s the scoop on the newest drop from the beauty company.
No Budge Matte Eye Shadow Stick retails for $5 at elfcosmetics.com.
Get quick and easy color on the go with the No Budge Matte Eye Shadow Stick, which delivers opaque color in just one swipe across the lid. The pointed tip makes it easy to control shadow to create a variety of looks, while the twist-up design featuring a built-in sharpener does the work for you. Use the creamy shadow to line the under eyes for a trendy look, all over the lid for a pop of color or as a long-lasting base for other shades. The shadow sticks come in eight color options ranging from neutral to bold.
No Budge Cream Eye Shadow retails for $5 at elfcosmetics.com.
Create endless looks with No Budge Cream Eye Shadow. The 3-in-1 cream eyeshadow pots serve as a primer, shadow and eye liner all in one. The velvety formula blends seamlessly on the lid while maintaining color payout and all-day wear. Due to the consistency of the product, you can apply using your fingers or with a shadow or liner brush — either way you have control over your desired look without the need to overload on product. The cream shadows are available in eight different colors varying from matte to satin-like finishes.
Luminous Putty Blush retails for $7 at elfcosmetics.com.
If you haven’t noticed, cream-based blushes are all the rage for summer beauty. Giving a dewy finish that performs well in warm and humid weather, the Luminous Putty Blush series from e.l.f. is a must-have in your cosmetic bag this season. The putty-to-powder formula effortlessly blends out and can even be built up. The blushes aren’t just makeup either: the skin-loving formula features Vitamin E and Argan Oil for a boost of hydration with each use. Shades vary from neutral to bold and feature a glitter-free luminous finish.
C-Bright Putty Primer retails for $12 at elfcosmetics.com.
Let your makeup work double-time for you with the C-Bright Putty Primer from e.l.f. The 2% Vitamin C-infused primer aids in brightening your complexion with every use. The skincare-inspired product instantly smoothes and brightens skin’s texture and reduces the appearance of fine lines and wrinkles. You can use the putty primer alone or as a canvas for makeup, which provides a powerful base so that you can put your best face forward all day long.