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It’s no secret that here at Squeaky Deals, we love drugstore beauty and are always excited to share new brands and products, which is why this beauty brand roundup is near and dear to our hearts. To celebrate the upcoming Juneteenth holiday, we’re highlighting Black-owned beauty brands you can conveniently shop the next time you make a drugstore, Target, Ulta or Walmart run. The truth is, these brands deserve to be shared everyday because of their high performing formulas, color range options and of course, affordable prices. So, the next time you're out, pick up a product from these brands — we’re sure you won’t be disappointed, and you just might find a new holy grail product.
Leave-In Conditioner for Over-Processed Hair by Shea Moisture retails for $11.99 at target.com.
Shea Moisture is a leading Black-owned brand in the beauty industry. Founded by Sofi Tucker, Shea Moisture honors Tucker’s memory through a dedication to clean ingredients in every formula, beginning with Raw Shea Butter handcrafted by women in Africa. Shea Moisture’s line of products target specific concerns for natural hair, providing a spotlight on the need for inclusivity among beauty and personal care products that are readily available and at budget-friendly price points.
Skin Foundation by Mented Cosmetics retails for $30 at ulta.com.
Combatting the lack of diversity in makeup shades available for people of color is Mented Cosmetics. Mented Cosmetics features a full line of products carefully formulated to match and enhance a wide range of skin tones. Ultra-creamy and pigmented formulas have customers flocking to try out the line, with standout products like Skin stick foundation and Semi-Matte Lipstick earning 4.5-star reviews. Pick up a Mented brand product the next time you’re shopping at Ulta or Target — we’re positive you’ll (finally) find the perfect match you’ve been searching for.
Face Flour Baking Powder by Beauty Bakerie retails for $24 at ulta.com.
If packaging alone could sell products, Beauty Bakerie would be leading the pack. The company was founded by Cashmere Nicole, who was making waves early as a young Black woman entrepreneur. Nicole has since dedicated the Beauty Bakerie brand to “be sweet and sweeten the lives of others” through diverse and inclusive shade ranges and color options. In fact, Beauty Bakerie’s executive team is 75% Black, and the board of directors is 60% Black, giving a much-needed place at the table for important decisions to be weighed on through a lens that’s hardly ever seen. Beauty Bakerie’s commitment to Black excellence is just one of the many reasons why we love them so much, with quality products and affordable price points pushing our adoration for the brand over the edge.
Jojoba Oil Hair Serum by Pattern retails for $25 at ulta.com.
Pattern by Tracee Ellis Ross
Who better to take care of your precious locks than entertainment icon Tracee Ellis Ross? Pattern is a hair care line founded and designed by none other than the beloved actress. For far too long, those with curly, coily and tight-textured strands have been left behind when it comes to hair care. Recognizing the lack of available products that are designed specifically for these hair types, the inception of Pattern was born. Featuring products like shampoos, conditioners, treatments and accessories, Pattern is targeting natural hair concerns in a stylish way. You can pick up Pattern at Ulta or at a participating Ulta x Target location.
Broad Spectrum SPF 30 for Face and Body by Black Girl Sunscreen retails for $15.99 at target.com.
Black Girl Sunscreen
Sun care is for everyone and every skin tone. Sadly, the personal care industry has done little to formulate products that work with melanin. Mineral sunscreens often leave a white cast from active ingredients like Zinc, which can be hard (if at all possible) to work into the skin. Realizing not only the lack of products available for dark complexions but the absence of conversation when it comes to Black sun care, Black Girl Sunscreen set off on a mission to bring quality and affordable sun care for dark complexions. Black Girl Sunscreen soon began flying off the shelves and has solidified its spot amongst the best products for sun protection.
Precision Eye Definer by BLK/OPL retails for $8 at ulta.com.
BLK/OPL (Black Opal)
Another Black-owned cosmetics brand leading the beauty industry in inclusion efforts is BLK/OPL cosmetics. For years, BLK/OPL has included Black men and women when it comes to decision making, but the brand was not necessarily Black-owned until now. Thanks to Desiree Rogers and Cheryl Mayberry McKissack, who took over the brand as CEO and President, respectively, Black Opal is now officially Black-owned. BLK/OPL has been beloved for over 25 years for its color range selection and drugstore pricing (under $20!) that can be conveniently purchased at Ulta, CVS and Walmart.
The Nubian Eyeshadow Palette by Juvia’s Place retails for $20 at ulta.com.
If you’ve ever watched a YouTube makeup tutorial, you're surely familiar with Juvia’s Place cosmetics. Known for color payout and blendability, Juvia’s Place cosmetics is a line devoted to richly pigmented shades that compliment an array of skin tones. Juvia’s Place is a great example of bang-for-your-buck beauty and can be shopped in-store and online at Ulta. Besides a fair price point and color payoff, the products are also free of harmful parabens and sulfates.