Clothing

Here's Where To Shop For Curve-Friendly Denim

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Source: Old Navy, LOFT, Good American, Walmart

Jun. 14 2022, Published 4:35 p.m. ET

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Summertime is in full swing, and as heatwaves strike across the country, it’s an uncomfortable reminder of the lack denim short options for curves. All bodies are different and all bodies are beautiful. You deserve clothing that compliments every bit of what makes you, you. Thankfully, there are several brands working overtime to address the gap of inclusive sizing available in stores today, making the typically frustrating search for denim that actually fits a thing of the past. Continue reading to learn our top picks for curve-friendly denim and get ready to show some leg!

curvefriendlydenimbrands
Source: Abercrombie
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Curve Love Mid Rise Boyfriend Shorts by Abercrombie retails for $59 at abercrombie.com.

Abercrombie Curve Love

Classic American retailer Abercrombie recently underwent a successful rebranding that ditched moose emblems and replaced the iconic logo designs with trendy, functional clothing options. The rebrand is quickly becoming a case-study of its own for how to address customer concerns in a meaningful way. This is not your 2000s Abercrombie, and the brand’s Curve Love line is a direct reflection of the fact. Curve Love is a line that has an additional 2-inches of fabric through the hips, eliminating the ever so annoying waist gap that many with curves deal with on a daily basis. Abercrombie’s Curve Love line features jeans and denim shorts in various washes and cuts, allowing shoppers full range of current trendy designs.

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curvefriendlydenimbrands
Source: Madewell
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The Curvy Perfect Vintage Jean in Melgrove Wash by Madewell retails on sale for $89.99 at madewell.com.

Madewell

Madewell is a popular shop for classic basics and ethically sourced materials. Madewell curvy jeans combine the brand’s authentic cool with stretchy, all-day wear denim that hugs curves in the right places. Madewell’s curve denim line features additional fabric through the hip and thigh to combat waist gaps, as well as a longer rise to compliment and round (not flatten!) the backside, a common problem among regular denim lines. Because of these custom tweaks to the curve denim collection, Madewell recommends ordering your normal size for the best fit.

curvefriendlydenimbrands
Source: Good American
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The Good Icon Short by Good American retails for $119 at goodamerican.com.

Good American

Good American was designed with curves at the forefront of their business model. Good American promises curve-friendly options brand wide with co-founder Khloe Kardashian flaunting the hip-hugging cuts. Call it the Kardashian effect or blame it on the brands premium stretch fabrics, either way it’s safe to say that customers can’t get enough. We would also like to give kudos to Good American for their range of sizes available to shop, as they carry from size 00-32 plus.

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curvefriendlydenimbrands
Source: Old Navy
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Curvy High-Waisted O.G. Straight Light-Wash Jeans by Old Navy retails for $30 at oldnavy.com.

Old Navy

Speaking of rebrands, Old Navy customers may have noticed a few changes in the store recently. An elevated touch has been put on Old Navy clothing designs and store layout, giving customers more options on trendy and fashion-forward styles without having to shell out hundreds more. Part of the movement to distance current Old Navy styles from an outdated reputation, the store has introduced a curve denim line — and customers can’t get enough. Ultra stretchy fabric, a variety of washes and details like frayed hems can all be found at Old Navy prices you’ve come to know and love.

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curvefriendlydenimbrands
Source: LOFT
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Curvy High Rise Straight Crop Jeans by LOFT retails for $79.50 at loft.com.

LOFT

Loft, Ann Taylor’s contemporary collection, has its own line of curvy denim with a signature Ann Taylor touch. Known for work-ready wear that can transition to daily life, LOFT is a popular choice for elevated and budget-friendly options that look anything but cheap. LOFT’s curvy denim features a cotton stretch fabric blend that moves with you throughout the day without losing shape. Savvy shoppers can take advantage of LOFT curve denim with promo code SUNNY for 30% off at checkout.

curvefriendlydenimbrands
Source: Walmart
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Rosa Curve Super High Rise Waist Skinny Ankle Jean by Sofia Jeans by Sofia Vergara retails for $15 at walmart.com.

Walmart

Yet another popular retailer that’s tailoring current clothing options based on customers needs is Walmart. Walmart has made major moves to rebrand in-house brands like Time and Tru and Sofia Vergara, which have both introduced curve-friendly denim that’s attainable at any budget. Sofia Jeans by Sofia Vergara offer several wash options as well as fit preferences like skinny or short, allowing you to truly get a customized fit at an unbeatable price.

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